Sales and CRM

One pipeline, from first note to signed order

Talk to us about the order desk

Leads, opportunities, quotations and orders on one record. The number a salesperson quotes is the number the warehouse picks against and finance bills — because there is only ever one of it.

An Odoo CRM pipeline, opportunities banded by stage.
Pipeline

The pipeline, and what is actually in it

Opportunities by stage, with an expected value and a close date on each. Move a card and the forecast moves with it, because the forecast IS the pipeline rather than a spreadsheet kept beside it.

An Odoo opportunity list with expected revenue and stage.
Activity

Every call, email and note on the record itself

Correspondence, scheduled activities and internal notes sit on the opportunity, so whoever opens it next can see what was said without first working out who last spoke to them.

Odoo's customer communication view.
Quotations

Quotations that go out in minutes, not days

Templates for the orders that repeat, optional lines a customer can add themselves, and a document carrying the terms and totals as they were configured rather than as somebody retyped them.

An Odoo quotation list showing status and value.
Customer portal

The customer signs where they read it

A quotation is opened, questioned, signed and paid in one place, and the order confirms on the other side of it — rather than a countersigned PDF finding its way back by email three days later.

An Odoo customer portal showing an order, its discounts and its total.
Pricing

Price lists that hold, and discounts that are rules

Customer and quantity price lists, currencies, and discount logic applied by the system — so what a rep is able to give away is a configuration rather than a habit.

An Odoo price list and the rules that set it.
Reporting

Forecast from the pipeline, not from a spreadsheet

Won and lost by stage, by salesperson and by period, read from the same records the desk works in. That is what makes a number arguable rather than invented.

An Odoo pipeline analysis chart broken down by stage.

Screenshots show the Odoo interface, captured from Odoo's public demo database or published by Odoo S.A. at odoo.com — not Rkieh Productions client systems. Odoo is a trademark of Odoo S.A. Rkieh Productions is an Odoo partner and implements and configures Odoo for its clients; what any given system does depends on edition, enabled modules, hardware and the agreed solution design.

In scope

What the module covers

The parts of the order desk this work configures, and what each one is responsible for once it is running.

Pipeline and opportunities

Stages a deal moves through, who owns it, what it is worth and when it is expected to close.

Forecasting

Expected revenue by period, team and salesperson, read from the pipeline rather than assembled beside it.

Quotations

Templates, optional lines, terms, taxes and totals, and the document the customer actually receives.

Activities

Calls, meetings and follow-ups scheduled against the record they belong to, so nothing waits on somebody remembering.

Customer history

Every quotation, order, invoice and conversation for a customer, on the customer.

Products and price lists

The catalogue the desk sells from, with customer, quantity and currency pricing applied by rule.

Lead capture

From first contact to an owner who knows

Talk to us about the order desk

Leads arrive from a website form, an email alias, an imported list or a person typing one in, and none of those should behave differently once they land. Configuration decides what a lead is worth looking at, who it belongs to and what happens if nobody touches it — so the answer does not depend on who was watching the inbox that morning.

An Odoo opportunity record with its email history beside it.
Connected

What the desk is wired to

A sales system that does not reach the rest of the business is a second place to type things. These are the joins that stop that.

Email and calendar

Correspondence and meetings synchronised both ways, so the record is complete without anyone copying it in.

Electronic signature

A quotation signed in the portal confirms the order on the other side of it.

Online payment

Deposits and payment on confirmation, reconciled against the invoice rather than chased.

Inventory

What is promised is checked against what is actually in stock, across every location.

Accounting

The invoice comes from the order it belongs to, at the prices and taxes the order carried.

Delivery and carriers

Shipping methods, rates and labels attached to the order the goods are leaving on.

After signing

The order is the start of the paperwork

ERP and business operations

A signed order has to become a delivery, an invoice and a payment, and often a renewal after that. Configured properly each of those is the same record moving on rather than a new one being created — which is what makes the total on the invoice match the total the customer agreed to.

An Odoo sales order with its lines, discounts and totals.
What changes

Four things the desk stops doing

Re-keying the order

The quotation becomes the order becomes the invoice. Nobody types it three times.

Chasing the status

Where a deal stands is on the record, not in somebody's inbox.

Rebuilding the forecast

It is the pipeline, so it is current the moment the pipeline is.

Arguing about the price

Price lists and discount rules decide it before the conversation starts.